SEO Checklist |
The SEO Work |
I Statements |
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Thy SEO Expert |
2 Missions |
SEO's Effort |
SEO Desire |
Sharing Ideas |
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Do-It-Yourself |
Site Usefulness |
Engine Penalties |
SEO Definitions |
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Site Creation |
Top Web Hosting |
Hosting Tips |
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DoFollow List |
Unethical SEO |
Link Swap Tips |
Link Exchange |
Scott C's Email |
SEO Videos |
Making Movies |
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Matt Cutts works at Google and specializes in SEO issues. His latest work: Youtube's Google Webmaster Central.
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Beginning SEOs should focus on keyword phrases with a low to medium search volume. Phrases high in popularity can take a while for top ranking because of competition.
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Natural link building is done according to God's will. Unnatural backlinks, the kind that competing webmasters cannot manipulate are, likely, an SE algorithm penalty.
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An easy way to measure backlink quality: Manually added backlinks on 99% of Google PR 1+ web pages are good. PR of a web page is found on Google's Toolbar.
Google is dominating organic searches: Today's Top Search Engines using Volume.
Backlink (link:__) searches are no longer available at Google, Yahoo and bing.
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"We are currently not planning on conquering the world." - Sergey Brin
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A backlink without a keyword title should be worth about 75% to one with a title. Ex: A banner with a backlink.
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.govs and .edu backlinks: Other webmasters have built these.
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Google's M. Cutts gives backlink building techniques.
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It is ok to get as many new links as you can. Cutts: Is there such thing as building too many links?
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Tip: 30% to most of a site's backlinks should point to its inside (non-home on www) pages.
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I am playing the SEO game cautiously. I minimize outgoing links to sites that have a bad (PR 0) home page.
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A site's hosting server should be fast. This is for user friendliness.
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Mountain-moving methods for SEO is a good focus. I can talk through email.
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The nofollow tag looks like: 1) <head> <meta name="robots" content="noindex, nofollow"> </head> and 2) <a href="http://__/" rel="nofollow">__</a>.
To check for nofollow: At web page, View > Source > Edit > Find, then type nofollow. When there are no nofollows on the page, that's all that needs to be done. When finding a nofollow: 1) Were the head tags already searched? 2) Finding your url will show if it has the tag.
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Thy I Statements should help cultivate desire for SEO work.
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Superior sites get the most natural, quality backlinks.
Site owners of good character are more likely to have a superior site.
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Good <h1>, <h2> and bold tags are a must.
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To optimize a site's speed, Google recommends using Mozilla Firefox Web Browser & Firebug Add On.
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A site's hosting services should be on automatic renew.
When owning a bunch of sites, the big renew charge must clear the available credit card (or other method of payment) amount.
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Maintaining link swap and other Email Scripts in notepad helps streamline work.
I would only send emails that are professional. Adding your name and contact info at the end of these looks good.
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Logging SEO work can help to estimate the causes of a site's improvement in rankings. Going out on a limb and doing something on Thy SEO Checklist that you have not done is a good idea.
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Tip: Some free webpages come with built-in pop-up ads. Avoiding these is wise. These pop-ups are found searching for the domain (tripod.com) at an engine, then visiting the results (user sites in SERPs).
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I stopped using 3rd-party (linkmarket, linkalizer, etc) link exchanges, around 2007. The possibility of a link farm engine algorithm penalty was too high. That is when I began building backlinks to my own link exchange pages.
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I used to register at online forums. Now I am a member of all the good ones in my sites' themes.
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"Teach me thy way, O LORD; I will walk in thy truth: unite my heart to fear thy name." - Psalm 86:11
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"Yet I will put them in charge of the duties of the temple and all the work that is to be done in it." - Ezekiel 44:14
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One-click Outgoings:
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| Algorithm Factors | SEO Checklist | The Work | I Statements
Organic Search Engine Optimization Checklist
(Updates - priority first)
Goal: Permanent Top Rank at all organic search engines.
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Commitment: I work on effective SEO, whenever I can. [Thy I Statements & Work Priorities help]
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#1. I recommend creating content for one new or existing inside webpage every 15 days, for each site maintained. Useful web pages contain original content. Most link exchange pages lack this because the title and description of the outbound urls are likely copied content.
On link swap pages, words can be added to the top describing the theme of the content.
Tip A: Offering a useful service or resource is the best way to get free backlinks, according to Matt Cutts, SEO spam worker at Google.
Tip B: Useful service(s) and resource(s) include: Respectable outgoing links, a micropoll.com, a Bookmark Us or other javascript, news, a certified "Seal of Approval" button from a good site, a Google Custom Search, an article on the history of your site's theme, a site map for users, a disclaimer, a dictionary on your theme, a chat room, a video, Google Gadgets, secrets, and Contact Us link. Respectable outgoing links: A dmoz.org page, a wikipedia.org page, another well-known web page on your page's theme.
Tip C: I recommend creating and maintaining two site maps. One for Google Sitemaps in XML form and one for visitors.
Tip D: The creation of one new web page should be counted as two fresh backlinks. The new page must have at least three hyperlinks to other webpages at the same site.
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#2. Keywords: A good start is determining your site's relevant, popular keywords. This Keyword Suggestion Tool is helpful. It is also ok to visit other popular sites with the same theme, for good ideas.
I keep record of popular keyword phrases each good page should contain. Semi-naturally, I fill pages with half of these keywords. Then, I eventually rotate in the other half.
Tip A: A keyword density analyzer (after Submit, "Keywords found on page") can be used. A focus for this tool should be to understand how frequently popular keywords should occur on a page.
Tip B: 95%+ of the pages within a site should have no keyword that is mentioned more than 5% of word density, to avoid having redundant content for users. Keyword stuffing is likely an SE algorithm penalty according to Matt Cutts at Google.
Tip C: 95%+ of the web pages within a site should also have its most popular keywords mentioned at least 2.5% of word density. The reason for this is that each page gets good search engine ranking with its main keywords.
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#3. One keyword phrase should be used, for your page's 1st top engine rank goal. Your page
should contain this phrase two times exactly plus two times close to the phrase. Ex: "Search Engine
Optimization" twice on the page and "Search Engine" two more times.
The phrase (search engine optimization) should be used as 30% of its backlink titles, word for word, nothing more. Three to ten other supporting phrases will make up the remaining 70% of titles. When most of these get to top twenty at one engine, additional keyword titles can be chosen. I don't like to work on over fifty backlink titles (phrases) for one webpage, to avoid a possible SE algorithm penalty.
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#4. Three or more quality backlinks placed on two-plus different sites, per your one site, every week is recommended.
For new backlinks, I use the following techniques (#4.1 - 4.6), most efficient first:
#4.1 Quality link exchanges are the safest way to manually build backlinks. [The absolute safest way to build is maintaining a superior site (natural backlinks).] Thy link exchange tips should have everything a webmaster needs to work efficiently.
Tip A: I use two Microsoft Word documents, to organize all my site's backlinks. One for link exchanges and one for all other backlinks (forums, blogs, directories, etc). Microsoft Word allows me to color the font of every other data set, for easy viewing without line-breaks. I resize Word to about 30% of my screen size. The other 70% fills-up the internet browsers. I use abbreviations like NW for not working, Nnf for no nofollow, NF for not found, and Rcpl for reciprocal. I list link swaps in alphabetical order, with the link listed at my web site first, then my abbreviated page their backlink is on, then the reciprocal mine is on. The reciprocal is placed at the beginning when it has the same url as the listed, to save space in the word-processor.
Tip B: I place all link exchange sites to avoid in a notepad document, alphabetically. I refer to this before working on any url.
Tip C: After completing a link swap agreement, another one can be easily created through a safe email reply.
#4.2 It is safe to buy directory listings. I use lists found at the top of organic listings using keyword "directory." Two I like: Strongest Links and Inbound Link Quality Directories.
Tip A: When submitting a site, I watch for "deeplinks." These additional backlinks should be inexpensive. A deeplink is your site's inside page.
Tip B: Before working on these, I make sure my Pay Pal balance can cover all the purchases. $400
should do for every 1 hour of work on directories. I am not stingy, some of these backlinks could end up being the best a site ever gets.
#4.3 Posting to sites, through a direct visit, using Thy Big DoFollow List! I minimize posting to sites that use nofollow in: 1) The "a href" attribute of my link (<a href="http://www.domain.com/" rel="nofollow">Text Link</a>), or 2) The <head> <meta name="robots" content="noindex, nofollow"> </head>.
Tip: Based on what I know, acquiring nofollow backlinks does not help any rankings. However, after watching Two Question about Nofollow and Does Google Value Its Own Links at Google Web Central, it is possible to redefine rules of the nofollow, after establishing a special nuance with Matt Cutts, head of SEO issues at Google.
#4.4 The other way to relevant quality blog, forum, and link exchanges: Simply searching an engine for these using relevant keyword phrases.
#4.5 At an engine, searching for: "your site's keyword(s) here" "Allowed HTML tags <a". What will come up is sites that allow postings using standard html <a href > code.
#4.6 When searching for additional free ad space on social-network sites, site:thesocialsite.com keyword will show more good hypertext-matching backlink possibilities.
Motivation: Building good backlinks accounts for a big chunk of the reasons for goodkeyword rankings. SEOs' Reasoning Ratios why a site gets good rank keywords shows this.
Tip A: When visiting sites, I bookmark web pages that I can work on later. I work on only one or two of the backlink building techniques on this page at the same time. They are (1) posting, (2) link swaps, (3) buying at popular directories, and (4) other. Lack of computer memory and speed comes into play when too many programs are open at one time. I change the words in the bookmark label for theme organizing because I have different sites.
Tip B: Improving backlink quality: I count four new links pointing to a page that is listing my link as one new backlink. This only works when avoiding search engine cross-linking penalties. One technique: Posting and making friends at forums will create hyperlinks pointing to your profile page that is listing your link.
Tip C: Most inside pages at the same site should point to each other. In other words, it is a must that your inside pages contain hyperlinks to one another. A link to one or two of your inside pages can be placed on your home page and on half its inside pages within the main content.
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#5. Updating content on your main page frequently is important for organic rankings. For less important sites, I would update them whenever (naturally).
Examples: MyStrongestSite.com gets an update every 3 days or sooner. My2ndBest.com and My3rdBest.com each get an update every 7 days or sooner. My4thBest.com gets an update every 21 days. MyLowTrafficSite.com should get an update when its webmaster notices it contains an outgoing link not working.
Tip A: Updating your description meta tags to reflect page content is good to do. Improving something about the first 200 words in the main body should be habitual. Adding one new sentence to the main content is possible. Deleting, adding or changing one url is good. Updating an additional web page, at the same site, will also help organic rankings. Changing a title meta tag every 6 to 24 months is good.
Tip B: The Favorites Bar (Links menu) in IE browser can be used to organize due updates. Bookmarks can be renamed, using a right click. I use abbreviated words and the due date of each site's next update. I then work in an orderly fashion.
Tip C: The person worthy for the job of updating a site is the one who has potential or already works on creative writing in the site's theme. All other necessary job functions like using your web site's hosting software and learning HTML should be easy.
Motivation: Updating accounts for a big chunk of the reasons for good keyword rankings: SEOs' Algorithms shows this. If you maintain a 3+ year old site with 1000+ semi-unique backlinks, then more frequent updates could increase organic traffic within ten days. [Thy Do It Yourself lists more "If you maintain, then within" scenarios, under Google Algorithm Boost Estimations.]
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SEO Checklist
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#6. This checklist, Thy I Statements, Work Priorities, Google Webmasters and Yahoo! Search Indexing should be top-priority reading. Also, at YouTube, any videos on SEO can be helpful.
When finding a new idea on SEO, I can talk through email.
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#7. Links not working should be minimized because no one likes to be sent to a url not found!
I manually run through all my outbound links and copy paste to notepad the bad ones. After a few days, I remove those sites that are not working for a 2nd time.
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#8. The use of pop-ups should be minimized. I notice that sometimes using target="_blank" in the <a href > code will instruct the internet browser to treat it as a pop-up.
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#9. Only the smallest banners, in byte size, should be placed on web pages. This helps speed up a site's load time.
Tip: Google's free Picasa can be used to edit images. Features good for SEO: Cropping, then minimizing byte size under File > Export Picture to Folder > "Resize to." Images cannot be resized in height or width (no stretching or shrinking) in Picasa. The reason for this should be to help users maintain image quality.
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#10. The bytes (equal to keyboard characters) of html write-up should be minimized. This helps maintain fast loading pages.
At Google.com, after clicking View Source, there are few to no carriage-returns or unused spaces.
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#11. The amount of images, on every web page, should be minimized, to keep a site fast.
Tip: All-to-most of a site's images must be saved into its own hosting server. This will help keep your site's speed contingent on one server.
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#12 All images should be named using a relevant keyword(s). Any image names (web address locations) that are being used on other websites should be kept on your server (not be deleted). This is done by copying the image, then creating a different name for the
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#13. Title meta tags, on all web pages, must contain minimal amount of hyphens, commas and stop words (a, if, the, then, and, an, to, etc). Description meta tags, on all quality pages, must reflect the content and contain minimal amount of the @ symbol.
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#14. Creating additional web sites [Thy Affordable Hosting] will give you the opportunity to see if you can create another organic hitter with SEO.
Tip A: I recommend owning under 10 sites. Any additional sites should be free. If you are the only webmaster, I would not maintain more than 15 sites. A site must be updated (attended to) to be of good SE quality. Also, I would focus on acquiring three-plus backlinks a week per best engine hitter first. I know this backlink focus works from my visitor stats at Google Analytics.
Tip B: The best way to go about maintaining more than 15 sites is to hire an extra webmaster(s).
I maintain about 20 sites. 10 I own and the others I picked up for free. However, it is too much work for one webmaster.
The free sites I maintain are hosted at other (non-owned) urls. They include weblogs, groups, and subdomains (free hosting pages). I picked these free sites up after determining they can get good organic rankings with SEO work. Non-owned sites carry less link juice when the index page is not branching-out to your page.
Tip C: Cross-linking with your owned sites at the same hosting company is risky. I like to avoid a big engine algorithm penalty that could occur when cross-linked sites are turned off and on at the same time for long periods of time.
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#15. An author meta tag will increase the odds of coming up in a search for your name. Example: <meta name="Author" content="yournamehere"> between the <head> </head> tags.
The author meta tag could improve a site's engine algorithm score because its author's name is in the public eye, a condition of trustworthiness cultivation.
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This SEO Checklist can be effective, when used with Thy I Statements & Work Priorities.