SEO Definitions

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Stat at Google Analytics: Traffic sources show zero Average Time on Site when those visitors have visited only one page. The real time for these visitors cannot be recorded because the Analytic software doesn't know how to. Source: Groups.Google Analytics.

Another Google Analytics Note: Visitor Recency is based on Visits and not Unique Visitors. If one visitor visits three times in one day, a week ago, the 1st visit would be counted under 7 days ago and the 2nd and 3rd would be counted under 0 days ago. The software reads that it's been 0 days since their last visit. The last visit being their first visit of that day, a week ago.
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Matt Cutts works at Google and specializes in SEO issues. His latest work: Youtube's Google Webmaster Central.

An Email Address Encoder is recommended by Matt Cutts, to reduce spam.
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Thy I Statements should help cultivate desire for SEO work.

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url: http://www.thyseo.com/definitions.html
title: Search Engine Optimization Definitions

Search Engine Optimization Definitions
(Helpful Terms)

.com - an internet top-level domain intended to indicate that a website is used by an unrestricted commercial organization
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.gov - an internet top-level domain intended to indicate that a website is used by a government institution
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.org - an internet top-level domain intended to indicate that a website is used by an organization
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3-way link exchange - a link agreement when there are no two sites pointing to each other
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301 redirect - URL redirection or domain forwarding
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Ajax - asynchronous JavaScript and XML: A group of interrelated web development techniques used on the client-side to create interactive web applications.
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algorithm - the mathematical formula in a search engine used to rank sites
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anchor text - the text that is clickable. Also known as hyperlink
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backlinks - incoming links to a website
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black hat SEO - unethical high-risk techniques used to gain good rank that do not follow search engine guidelines. Some examples are hiding written text (black letters on black background), link farming and cloaking
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blogroll - a list of links, usually placed in the sidebar of a blog, that reads as a list of recommendations by the host of the blog
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BLs - backlinks
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cache - a storage area within a search engine's database for copies of web pages
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cgi-bin - a storage folder that contains Common Gateway Interface - Binary scripts. There is normally one cgi-bin per website.
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cloaking - a black hat system of delivering custom content to an engine spider but hiding the code or content from visitors
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dofollow - standard incoming links that do not have the nofollow attribute
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doorway page - a webpage designed to draw in internet traffic and then redirect this traffic to another website. Also known as bridge, entry, gateway, jump and zebra pages [a probable engine penalty]
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Firefox - a web browser developed by Mozilla that is free to download and provides an alternative to Microsoft's Windows Internet Explorer
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folksonomy - a social system managed by users that tag and label web content. Examples include delicious.com, flickr.com and technorati.com
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frames - website design using multiple, independent sections to create a single webpage. Each frame is built as a separate HTML file, but with one "master" file to identify each selection. [unfriendly to engine crawlers]
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Google Analytics - a free service offered by Google that generates detailed stats about website visitors. A benefit of using this service is to check the Page Views your site gets, to determine pay-per-click and other paid ads quality. Other benefits include tracking: Keyword popularity specific to a search engine, all other referring websites and visitors' physical location
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googlebot - Google software that collects documents from the web to build a searchable index for their search engine
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HTML - HyperText Markup Language. Designed for the creation of webpages with clickable text and other information to be displayed in a web browser
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HTML validator - a tool used to check an HTML document for various write-up problems. Example: OnlineWebCheck.com's CSE HTML Validator Lite
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http - hypertext transfer protocol: Transfers information between servers and browsers
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https - Hypertext Transfer Protocol Secure: Transfers encrypted info
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hypertext-matching - hyperlink (neighboring web pages) relevancy scores for page content details. Google's Technology Overview shows its importance in organic SEO.
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IBL - in bound (incoming) link
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image alt tag - the alternative text that the browser displays when the website visitor does not want to or cannot see an image on a website. Placed in the image tag like this: <img src="seo.gif" alt="SEO">
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inlink - backlink
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inside pages - the non-home pages of a website on the world-wide-web
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internal pages - inside pages
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IP address - Internet Protocol address. A unique identifier that has four numbers separated by dots, like this: 57.247.271.73. All computers across the internet are assigned one. They are used like street addresses. The below Google Gadget shows your true IP address and more:
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JavaScript - a scripting programming language most commonly used to add interactive features to webpages
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keyword - a significant word in a web page's content, url address or backlink titles that indicates its subject
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link farm - a group of links on a variety of pages solely for the purpose of increasing link popularity for search engines. Link farms are normally created by programs, rather than by human beings. [an engine penalty]
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link popularity - the number and quality of inbound links pointing to a given web page
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Matt Cutts - worker at Google, specializing in SEO issues. Known for enforcing the Google Webmaster Guidelines and cutting down on link spam. The best place to see his literature is at his SEO Blog and under Playlists at youtube's Google Webmaster Central.
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META tags - write-up placed within the HTML <head> </head> tags of a webpage, providing information that is not visible to browsers
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natural link - a hyperlink placed on a web page because it offers useful content.
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nofollow - an HTML attribute used to instruct search engines that a hyperlink should not influence the link target's engine ranking. Used to cut down on irrelevant content to improve the quality of search engine results. [To Check for Nofollow Tag: At web page, View > Source. When the nofollow blocks the whole page from engines, HTML tags look like: <head> <meta name="robots" content="noindex, nofollow"> </head>. When the nofollow is attatched to your link, it looks like: <a href="http://www.yourlink.com/" rel="nofollow">Text</a>. A good technique: When viewing Source, click Edit > Find > then type nofollow. When there are no nofollows on the page, that's all that needs to be done. When you find a nofollow on the page, see if the <head> </head> tags were already searched. When it doesn't appear in the meta name, search for your url name and check to see if nofollow is there.]
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one-way link - a link that has been obtained without a link exchange. A non-reciprocal link
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organic SEO - techniques used for unpaid high ranking results on search engines
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PR - Google PageRank: a numerical value that represents the popularity of a website. Found on the Google Toolbar
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SE - search engine
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SEM - search engine marketing
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SEO - search engine optimization
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SEOs - search engine optimizers
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SERP - search engine results page. The page that users see after clicking Search at an engine
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social network - a website designed to create online communities focused around common interests or a way for people to communicate
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updating - maintaining the most recent information and modernizing
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URL - Uniform Resource Locator. A world wide web address
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web 2.0 - the second generation of internet-based services that let people collaborate and share information online in ways previously unavailable. For example: social networking sites, wikis, communication tools and folksonomies
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web hosting service - a company that provides web server space to individuals and organizations, used to store all of a website's files. That server hosts the website.
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white hat SEO - techniques for high rank that follow search engine guidelines
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XML - Extensible Markup Language

Search Engine Optimization Definitions(Helpful Terms)

Search Engine Optimization Definitions
(Helpful Terms)