Search Engine Optimization

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Stat at Google Analytics: Traffic sources show zero Average Time on Site when those visitors have visited only one page. The real time for these visitors cannot be recorded because the Analytic software doesn't know how to. This and the following stat info is found at Groups.Google Analytics.

Another Stat at Google Analytics: Visitor Recency is based on Visits and not Unique Visitors. If one visitor visits three times in one day, a week ago, the 1st visit would be counted under 7 days ago and the 2nd and 3rd would be counted under 0 days ago. The software reads that it's been 0 days since their last visit. The last visit being their first visit of that day, a week ago.

Recommended by Matt Cutts: Use this Email Address Encoder to reduce spam.

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Search Engine Optimization Definitions:
(Difficult Words)

3-way link exchange - a link exchange agreement when there are no two sites pointing to each other

algorithm - the mathematical formula in a search engine used to rank sites

anchor text - the text that is clickable

backlinks - incoming links to a website

BLs - backlinks

cloaking - a black hat system of delivering custom content to an engine spider but hiding the code or content from visitors

dofollow - standard incoming links that do not have the nofollow attribute

frames - website design using multiple, independent sections to create a single webpage. Each frame is built as a separate HTML file, but with one "master" file to identify each selection. Not recommended for use because it may be unfriendly to search engine crawlers

Google Analytics - a free service offered by Google that generates detailed stats about website visitors. A benefit of using this service is to check the Page Views your site gets, to determine pay-per-click and other paid ads quality. Other benefits include tracking: Keyword popularity specific to a search engine, all other referring websites and visitors' physical location.

IBL - in bound (incoming) link

inside pages - the non-home pages of a website

Web Site Designer

internal pages - inside pages

link farm - a group of links on a variety of pages solely for the purpose of increasing link popularity for search engines. Link farms are normally created by programs, rather than by human beings

Matt Cutts - worker at Google, specializing in SEO issues. Known for enforcing the Google Webmaster Guidelines and cutting down on link spam. The best place to see his literature is at his SEO Blog.

nofollow - an HTML attribute used to instruct search engines that a hyperlink should not influence the link target's engine ranking. Used to cut down on irrelevant content to improve the quality of search engine results

one-way link - a link that has been obtained without a link exchange. A non-reciprocal link

organic SEO - techniques used for unpaid high ranking results on search engines

PR - Google PageRank: a numerical value that represents the popularity of a website. Found on the Google Toolbar

SE - search engine

SEM - search engine marketing

SEO - search engine optimization

SEOs - search engine optimizers

SERP - search engine results page. The page that users see after clicking Search at an engine

web hosting service - a company that provides web server space to individuals and organizations, used to store all of a website's files. That server hosts the website