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Search Engine Optimization Definitions
Larry Page > a computer scientist who co-founded and is CEO of Google |
"It's quite complicated and sounds circular, but we've worked out a way to calculate a web site's importance." - Larry Page
link farm > a group of links on a variety of pages solely for the purpose of increasing link popularity for search engines. Programs, not human beings, normally create link farms. [an engine penalty]
link popularity > the number and quality of inbound links pointing to a given web page
Matt Cutts > worker at Google, specializing in SEO issues, known for enforcing the Google Webmaster Guidelines and cutting down on link spam. The best places to see his literature is at his SEO Blog and under Playlists at youtube's Google Webmaster Central.
META Tags > write-up placed within the HTML <head > </head > tags of a webpage, providing information that is not visible to browsers
natural link > a term for a hyperlink placed on a web page because it offers useful content
nofollow > an HTML attribute used to instruct search engines that a hyperlink should not influence the link target's engine ranking. The nofollow tag is used to cut down on irrelevant content to improve the quality of search engine results. |
The nofollow tag looks like: 1) <head > <meta name="robots" content="noindex, nofollow" > </head > and 2) <a href="http://_/" rel="nofollow" > _</a > . |
To check for nofollow: At web page, View > Source > Edit > Find, then type nofollow. When there are no nofollows on the page, that's all that needs to be done. When finding a nofollow: 1) Were the head tags already searched? 2) Finding your url will show if it has the tag.
one-way link > a term for a link that has been obtained without a link exchange. A non-reciprocal link
organic SEO > techniques used for unpaid high ranking results on search engines
PR > Google PageRank: a numerical value that represents the popularity of a website, found on the Google Toolbar.
SE > search engine
SEM > search engine marketing
SEO > search engine optimization
SEOs > search engine optimizers
Sergey Brin > a computer scientist who co-founded Google |
"We are currently not planning on conquering the world." - Sergey Brin
SERP > search engine results page: The page that users see after clicking Search at an engine.
social network > a website designed to create online communities focused around common interests or a way for people to communicate
unethical SEO > using search optimization techniques that do not fall within all engine's guidelines
URL > Uniform Resource Locator: A world wide web address.
web 2.0 > a term for the second generation of internet-based services that let people collaborate and share information online in ways previously unavailable. E.g., social networking sites, wikis, communication tools, and folksonomies |
"I'm a great believer that any tool that enhances communication has profound effects in terms of how people can learn from each other, and how they can achieve the kind of freedoms that they're interested in." - Bill Gates |
"Human beings are human beings. They say what they want, don't they? They used to say it across the fence while they were hanging wash. Now they just say it on the Internet." - Dennis Miller
web hosting service > a company that provides web server space to individuals and organizations, used to store all of a website's files. Servers (special computers) host websites.
white hat SEO > techniques for high rank that follow search engine guidelines
XML > Extensible Markup Language
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