SEO Link Exchange Tips

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The nofollow tag looks like: 1) <head> <meta name="robots" content="noindex, nofollow"> </head> and 2) <a href="http://___/" rel="nofollow"></a>.

To Check for Nofollow Tag: At web page, View > Source, click Edit, Find, then type nofollow. When there are no nofollows on the page, that's all that needs to be done. When you find a nofollow on the page: 1) see if the head tags were already searched, then 2) search for your url name and check to see if it has the nofollow.
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 html write-up helps note top placement agreements made in Link Exchanges.
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A false balance is an abomination to the LORD, but just weight is his delight. - Proverbs 11:1
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Thy I Statements should help cultivate desire for SEO work.
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Could I get a backlink?
url: http://www.thyseo.com/letips.html
title: Link Exchange Help

Link Exchange Tips
(SEO Discovery Updates)

Content Below at a Glance: Link Exchange Work | Backlink Life in Link Swaps | Smartness | Link Exchange Email Scripts

Link Exchange Work:

1. Bringing link exchanges to you, instead of surfing the web to find them, is smart webmastering. This is done by building backlinks to your link swap web page, in order to get both organic search and direct traffic. The benefit is to reduce the amount of time spent on searching for Link Exchanges. Also, there is less time spent on initial link swap emails that do not get a response. Possible backlink title phrases:
theme Link Exchange
theme Link Swap
Reciprocal Link Exchange
Swap theme Links
Tip. When building backlinks, smart webmasters add more hyperlinks to their link exchange web page on the pages within the same site.

2. Finding high quality relevant websites should be easy. [see Thy SEO Checklist Technique #3.1] The Google Toolbar PageRank and a link:FutureBacklinkURL at Yahoo search, well help determine webpage quality. If you have never used Google's Toolbar, it's a cool tool and can be turned off and on from the View > Toolbars menu in Windows Internet Explorer.
Tip A. Other site's that offer an online link exchange in .php form look like time-savers, on the surface. I find that around 25% of these sites don't seem to work when clicking "submit." In any case, one way to find these is to search at Google: inurl:php "add link" keyword. I keep track of .php sites that do not work when submitting. This helps me avoid working with the same site in the future.
Tip B. I minimize the act of soliciting link swaps through email. This reduces any possibility of SPAM complaints.

3. I lock in quality backlinks from exchanges, by doing the following:
A. I place the other's backlink on a page that has a better Google PR than my backlink.
B. After an exchange, I offer a top-link agreement, giving a better placement than I ask for. Example: I tell them "I will keep your site within the top 5 listings at the web page it's already on, if you keep mine within the top 15 listings at the web page it's already on."
C. I chat about something I find interesting about their site, by-way-of email, to help build rapport.
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Backlink Life in Link Swaps:

Periodically checking to see if your incoming links, in Link Swap agreements, are still up, is part of the webmaster's work. I am going on seven years as a link exchanger. From my experience, I can say that once a swap has been finalized, your backlink should stay up based on your backlink's usefulness, its Google PR, and the equality (similar PR) of the reciprocal pages.

Webmaster Central's Does Google Remove the PageRank shows that backlinks lose their value after deleted.

Once both backlinks, in a quality link swap, have been published to the web, how long will yours stay up?

95% of your BLs should stay up for 1 month |
90% of your BLs should stay up for 3 months |
75% of your BLs should stay up for 6 months |
65% of your BLs should stay up for 1 year |
50% of your BLs should stay up for 2 years |
25% of your BLs should stay up for 5 years |

When the other webmaster notices your site is above theirs for the same keyword phrases they are working on: How long, when they unfortunately see you as competition?

85% of these BLs should stay up for 1 month |
80% of these BLs should stay up for 3 months |
65% of these BLs should stay up for 6 months |
60% of these BLs should stay up for 1 year |
45% of these BLs should stay up for 2 years |
20% of these BLs should stay up for 5 years |

All percentages in this second set have been reduced by 5 to 10%. Other webmasters who remove your backlink first might be eliminating a reason for your site's high ranking. In other words, they do not believe in Godly link swap relations, but they may be in unfortunate competitive fear of other good sites that share the same theme.

Both number sets above reflect only BLs of webmasters who are not the first party to end link swap agreements.

I have thought about other reasons a backlink is removed first, in a link exchange. To me, based on my good experience, the webmaster who is removing BLs first is doing it out of the possible following reasons:
(1) The evil Bait-and-Switch: They see removing your link as no big deal and maybe the other webmaster won't find out until years later. | He is a merchant, the balances of deceit are in his hand: He loveth to oppress. - Hosea 12:7
(2) There is fear that their reciprocal backlink really won't stay up based on their experience with other link swaps. This fear is what drives them to end link swap agreements first.
(3) They are cutting back on these outbound links to avoid a possible search engine algorithm penalty. There is a possibility of duplicate content that is a characteristic found in link exchange titles and descriptions.
(4) They would like webmasters to believe that backlinks lose their value the older they get. With this in their agenda, they assume other webmasters do not care if their backlink is removed after a period of time.
(5) Upon checking their outgoing links, your site was not working on a first or, after a few days, second attempt.
(6) They did not accurately record the web address of their backlink. After not finding their backlink with a brief search they assume the agreement has ended.
(7) They changed their software running their website giving your backlink page a new address. Instead of sending you an email with your new backlink address, they just end the agreement.
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Smartness:

It pays to be smart, when sending link exchange requests through email. This approach should almost eliminate the possibility of being red-flagged in the email system.

To be smart, a webmaster should only send Link Swap Requests to webmasters who ask for it. When another webmaster does not ask for an Exchange, your IP and email address have a higher likelihood of getting labeled as SPAM.

If you don't really care about SPAM complaints, you could at least take this easy step for consideration to others: Add the other webmaster's backlink first and state this web address in the first email. A happy email reader, most of the time, should not complain.
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Link Exchange Email Scripts:

#1 ~Visit Their Link Swap Page & Email Recieved Request - Add - Send Email~
I visited your link page at http://www.____ and I am sending my info as requested.
I placed your link http://www.____ at Google PR __ http://www.____ , one click away from Home Page. Could you let me know if your site's info is correct.
Could you place my link on PR __ http://www.____ and reply?
In return, I'll keep your link on my good page.
My Site's Info:
url: http://www.____
title: ____
desc: ____
Fair Link Swaps should last forever.
Tip: "Could you place my link on a good page and reply?" should be used, when you don't know your exact future backlink.

#2 ~Email Received Request - Don't Add Yet~
I could place your link at Google PR __ http://www.____ , 1 click away from Home Page.
My Site's Info:
url: http://www.____
title: ____
desc: ____
I will add your site once I see my link at your site. Or, I could add your link first, let me know the address of my backlink.
Tip: The above script should be used when you'd like to see the other's web sites before adding their link. When deciding whether or not to do a link swap, these two things should be considered: (1) Do I like the Google PR or the amount of backlinks for this site? (2) Based on my notes, did this site's webmaster end a previous link exchange agreement first?

#3 ~Email Received - New Placement Request - Under 100 Links~
I received your link exchange request. http://www.____ has over 100 links.
Can I get my link placed on a page at your site with under 100 links? Design and content guidelines at http://www.google.com/support/webmasters/bin/answer.py?answer=35769 shows that this link page may carry an engine penalty.
Could you reply with my new reciprocal address? I will add your link to Google PR __ http://www.____, one click away from Home Page.
My Site's Info:
url: http://www.____
title: ____
desc: ____
Tip A: When my link has not yet been added to a page containing over 100 links, sometimes I don't spend any more time on this link swap, because their backlink pages carry a higher likelihood of other possible Google algorithm penalties.
Tip B: To quickly determine the amount of links on a web page, you can plug in the address at Meta Tag Analyzer, then scroll to "URLs found" at bottom.

#4 ~Email Received - Move Request - Under 100 Links~
I received your link exchange request.
Can I get my link http://www.____ at http://www.____ moved to a page at your site that has under 100 links? If not, could you remove my site? Design and content guidelines at http://www.google.com/support/webmasters/bin/answer.py?answer=35769 shows that this link page may carry an engine penalty.
Could you reply with my new reciprocal address? I will add your link to Google PR __ http://www.____, one click away from Home Page.

#5 ~Adding Their Link After Seeing Yours~
Your link http://www.____ is at Google PR __ http://www.____ , 1 click away from Home Page. As long as my backlink stays online, I will keep yours up.
I will move up and keep your link http://www.____ within the top __ listings at the web page it's already on ( http://www.____ ), if you move up and keep my link http://www.____ within the top __ listings at the web page it's already on ( http://www.____ ). Could you reply for top-placement agreement?
Also, I could place your link on PR __ Home Page http://www.____ for my url at your PR __ theme here Home Page.

#6 ~Top Agreement Completion~
http://www.____ is within the top __ listings at http://www.____ and will stay there as long as http://www.____ stays within the top __ listings at http://www.____
Thank You for top placement!

The above words in green are optional.
The above characters in chocolate should be one blank space in your actual script.

Link Exchange Tips(SEO Discovery Updates)

Link Exchange Tips
(SEO Discovery Updates)