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The SEO Work: (Discovery Updates)
Top keyword rankings at SEs is the easy goal of the experienced SEO. Reaching your goals is easy when your work is fun. What is more fun than having sites at the top of organic rankings? There is nothing else, that's it. The game is won, for the day, and the money you make is just power stuff.
For those who are not aware of SEO priorities, I say not a big deal because there are many people in your boat. Just keep reading this page, then read Thy SEO Checklist. Implementing all my ideas really gets your website at the top of keyword searches!
I've been having fun with keyword rankings for 5 years now. The more polished my skills get, the greater peace of mind I have. In the beginning, I did some fairly stupid things, like spending my time on low quality BLs (backlinks). But now that I am smarter after SEO Testing, I focus on the following 4 things:
1. SEO Prioritized Work Schedule:
Sunday: A. rest B. easy emails C. fun content updates [See ThySEO Checklist #5]
Monday: A. get 1 good BL for 16 pages [See ThySEO Checklist #3] B. link swap emails C. content updates
Tuesday: A. get 1 good BL for 16 pages B. link swap emails C. content updates
Wednesday: A. get 1 good BL for 16 pages B. link swap emails C. content updates
Thursday: A. get 1 good BL for 16 pages B. emails C. other SEO [See bottom of Checklist]
Friday: A. get 1 good BL for 16 pages B. link swap emails C. content updates
Saturday: A. get 1 good BL for 16 pages B. link swap emails C. content updates
I respond quickly to link exchange emails. I also make sure my sites that do well at engines get 5 good backlinks a week before working on my other sites. Focusing on your high engine hitters brings in more traffic than trying to quick-start a new high hitter. Experienced webmasters in web site tracking (Google Analytics) know this. Also, search engines update their rankings, on average, every 10 days; more frequently at Google, less at Yahoo and msn. With this in mind, five quality backlinks a week for one site is good enough for an increase in SE ranking. An experienced webmaster is one who focuses on getting high quality backlinks and knows how to get them. [See ThySEO Checklist #3] Acquiring 1 good backlink should take, on average, 15 minutes. That is 4 per hour! What about all the free work time for webmasters who have under 10 sites? Buy to Own up to 20 URLs or acquire up to 50 free pages and blogs!
2. I commit 8 Hours a Day to SEO priorities. Keep an active list of things to do based on what you think will get your site(s) at the top of keyword searches. 100% of the reasons for top SE keyword rank are the responsibility of the optimizer. Reasoning Ratio Why a Website Ranks High:
30% because of old BLs
25% because of new BLs (1) (2) [See ThySEO Checklist #3]
15% because of updates (3)
10% because it offers a useful service or resource (4)
5% because of title and description meta tags (5)
5% because of keywords in content on page (6)
3% because of minimizing outbound links not working (7)
3% because of HTML write-up validating (8)
2% because of minimizing HTML bytes (8)
1% because of keyword meta tag
1% because of other SEO
(1) Required - without new BLs, ranks drop like a bad habit
(2) 1/2 to most new BLs must be to inside pages
(3) Updating Home Page at least every 17 days is Required
(4) 2+ inside pages with 3+ paragraphs of content is Required
(5) Required - set meta tags between <head> </head> tags
(6) Keyword stuffing is a penalty - see the Matt Cutts Interview
(7) Removing all broken links every 5 months is Required
(8) Keeps a site fast for happy users and robots
My daily routine consists of 4 hours of backlinks before anything else gets started. My second priority is updates! I already have useful resources and keywords. My other time is spent on other SEO. On my IE browser, I have a quick bookmark link to this validator and I check all my HTML write-up when uploading quality pages.
3. I avoid low quality link exchanges using Google PR and a backlink checker. Low quality exchanges are the ones that occur when other webmasters find you. Also, I check my outbound links about 1/2 hour a day, taking out the bad ones. The less links I have, the more my sites have error-free outbound links.
4. I understand and Implement all valid SEO Advice I read. I now really focus on understanding another webmaster's SEO Tip, even if it sounds far-fetched. A successful webmaster reads SEO literature and implements those things that are repeated by two or more successful webmasters. Once-heard-of advice, like some things on my SEO Checklist, may be difficult to believe. But if you really want top ranking, why not give effort to implement all advice, it's only a time commitment issue!
I am currently unavailable to do any hands-on work, therefore you must do the work or pay someone $15 an hour. If you do everything I say to do on my SEO Checklist for 8 hours a day, you should do well in 6 to 18 months at the engines. Are you asking, why does it take so long? Or, is not there a faster way to get SE results? Just be patient, SE algorithms place popular URLs at the top because they know they are useful to the customer based on unbiased popularity calculation.
If you have any SEO training questions, advice or want to see specific proof of my site's organic rankings, email Scott C. at webmaster@thyseo.com. This site's strongest keywords at SEs, best first, are:
seo @ Pakistan-Google
seo tips @ India-Google and Yahoo
search engine optimization @ Pakistan-Google
seo checklist @ Yahoo
dofollow list @ Pakistan-Google
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